Meeting Design
Meeting Design

Meeting Designproviding the methodology that allows you to move from believing in ROI to actually achieving measurable outcomes.

Course Overview

To produce outcomes that cause behaviour change, you need an in-depth understanding of meeting processes and how to influence them.

Meeting Design is a relatively new profession. A Meeting Designer works with meetings as a specific means of communication, just like newspapers or television. The work of a Meeting Designer is to bring content, objectives and participants’ expectations together and to design the programme in a way that makes it effective, engaging and conducive towards the organizational objectives. The course will focus on the main basics of designing meeting programmes. Topics covered include;

  • use the venue and the room lay-out to influence participant behaviour
  • give shape to the decisive first 5 minutes of the programme
  • optimize content and format
  • break with tradition and rituals
  • cure major meeting headaches such as;
    • personal introduction rounds
    • boring content
    • official formalities
    • poor speakers

The Trainers


Meeting Designers from MindMeeting in the Netherlands and authors of “Into the Heart of Meetings”. Mike and Eric quite literally wrote the book on Meeting Design.

Target Audience



Understand the impact venue choice has and how to create the right first impression, know how to use experiences to positively shape behaviour, how to create ‘hot’ content and design programs that achieve business objectives


ICCA’s CEO Martin Sirk is a firm believer in the vital importance of Meeting Design for any company, organisation or individual striving to be successful in tomorrow’s meetings industry:

“Mike and Eric’s book, “Into the Heart of Meetings”, is quite simply the most stimulating book on meetings that I’ve come across in two and a half decades in the meetings industry, and is the reason why ICCA invited them to collaborate on many of the design elements in our own annual Congress, significantly increasing our levels of innovation and delegate engagement. I can unreservedly recommend attending their Meeting Design course, and believe their ideas have the power to transform traditional thinking about our business, and can make your meetings dramatically more effective and enjoyable.”

Participants said about this course:

“Meeting Design is about creating the perfect event; one during which you will reach your goals“.

“After this training, I have realised that just about everything we have been doing in the Meeting & Event Industry in the past is wrong! “

“The training was the perfect mix of theory and practice with quite challenging group exercises in real world scenarios which really had an impact on the way we will approach events in future.”

Next Course


TIMINGS: 09.00 – 17.30hrs


DELEGATE COST: £795.00 + VAT. Includes: one copy for each participant of “Into the Heart of Meetings”; refreshments and lunch on each day.

Each second registration from the same organization is entitled to a 10% discount.

If you wish to attend the next course, or are interested in joining future courses, please email to register your interest.